No matter what kind of sales you are in, data should be treated like your very best friend. Getting familiar with the data relative to different aspects of the business can do a lot to boost your own sales numbers. Check out some of the ways to use cannabis business data to help encourage your sales to rise as a dispensary owner.
Find out what customers are buying the most of geographically.
Geographic location can have an effect on what cannabis products people are going to buy. If you are just starting out in the business and need to get to know consumers better, it is wise to take a look at sales data from other dispensaries in the area, even if you have experience stocking a cannabis store somewhere else. Something like Purple Kush flowers may be more popular in one area than the next, or consumers in one area may prefer cannabis vape cartridges more than actual herb.
Look at seasonal buying trends to properly stock your shelves.
Gathering data on what types of cannabis products customers are buying and when can give you great insight into what would be best to have on your shelves and available to customers when they come into the store. For instance, something like CBD products and therapeutic cannabis products may do best through the winter when cold temperatures have people feeling achy and more tired than usual. Buy analyzing data relative to seasonal buying trends, you can make sure your dispensary is rightfully stocked with the best items at the right times of the year.
Find products that are flailing and get them out of the way.
When you are using a good point-of-sale system or keeping a close watch on data regarding the performance of certain cannabis products you have in stock, it is easy to pull anything out that is not yielding a good return because it simply isn't selling. Sometimes, you can make adjustments and improve sales volume. For instance, if you have a new edible CBD product and people are not buying it, it may just be that the product is not very visible on store shelves are not getting enough recommendations by your staff. However, if you've tried boosting sales of a certain product and the sales are still low, it is best to get the product out of the way to make room for something else.
For more information, contact a company like Zefyr Inc today.